Program Management
A look at the programs I’ve designed and operated to shape creator behavior and drive platform outcomes.
Ink Inc - UGC Economy Programs
Rec Room
Managed the full suite of Ink Inc UGC economy programs, spanning weekly curation, in-game content updates, creator education, marketplace support, and ongoing system iteration. Led programs including Featured Dorms, Featured Inventions, Featured Custom Avatar Items, Invention Tower, Ink Inc Shopping Center, Sellathons, and Room Highlights. Responsibilities included building content with in-game tools, publishing updates, maintaining the Ink Inc room experience, producing supporting videos, analyzing sales and engagement data, and collaborating with UGC, Community, Econ, and Engineering teams to improve creator outcomes and increase adoption of in-room economy tools.
Room Rewards
Rec Room
Led operations and iteration for Rec Room’s flagship rewards program, designed to drive player engagement and in-room commerce across UGC rooms. Managed a $1,000,000 annual budget and distributed payouts to thousands of creators across engagement, commerce, mobile, and new tool-adoption tracks. Partnered with Trust & Safety, Data, Community, and Product teams to ensure accurate distributions, review fraud, and respond to creator feedback. Program updates and clearer education increased participation by 32% and reduced related support tickets by 94%.
Creator Community Operations
Rec Room
Delivered creator-facing operational support and mentorship across Discord (10k+ members), including pricing and monetization coaching, engagement and retention guidance, and direct escalation of bugs to Product and Engineering. Built and trained the Ink Inc Ambassador team to assist with moderation and program support. Ensured creators had clear documentation, timely communication, and a trusted point of contact across T&S, Community, and Product.
Incentive Programs & Seasonal Promotions
Rec Room
Led incentive programs and seasonal promotions to drive creator participation, increase token spend, and accelerate adoption of new creation tools. Managed Rooms 2.0 adoption incentives, mobile-creation bonuses, Sellathons, Seller Swag distributions, holiday UGC pop-ups, and other promotional UGC events. Partnered with Marketing, Community, Design, and Product teams to deliver smooth rollouts and high-quality creator engagement.
